July 25, 2024

IntecStudio

Buzz The Music

TikTok strikes deal with Adobe to bring its Commercial Music Library to AI content creation app Adobe Express

TikTok strikes deal with Adobe to bring its Commercial Music Library to AI content creation app Adobe Express

Adobe and TikTok have announced a new integration, bringing TikTok’s Commercial Music Library to Adobe Express via the Symphony Assistant add-on.

Adobe describes Adobe Express as an “all-in-one AI content creation app” that simplifies the process of designing and sharing social media posts, videos, flyers, and logos.

Through the Symphony Assistant add-on within Adobe Express, businesses can now access over a million pre-cleared, top-trending songs. This eliminates the time and cost associated with music licensing, allowing creators to focus on crafting engaging content for TikTok audience.

Adobe users can also edit TikTok videos directly in Adobe Express.

Music plays a vital role on TikTok, with 88% of surveyed users pointing to its importance in conveying brand identity and influencing purchasing decisions, TikTok said. TikTok’s Commercial Music Library offers a diverse selection of songs and sounds across genres and regions, all cleared for commercial use.

This feature has already been used in nearly 2 billion videos, said Adobe.

“By making TikTok’s Commercial Music Library easily accessible within Adobe Express, we can now offer our customers an even easier and faster way of producing more effective TikTok content that works for their business.”

Govind Balakrishnan, Adobe

Govind Balakrishnan, SVP Adobe Express and Creative Cloud Services, said: “For organizations that want to stay competitive, producing and publishing engaging social content quickly is a critical and on TikTok, music is a must.”

“Adobe Express features, powered by Adobe Firefly, generate stunning imagery at speed and are designed to be commercially safe. By making TikTok’s Commercial Music Library easily accessible within Adobe Express, we can now offer our customers an even easier and faster way of producing more effective TikTok content that works for their business.”

This partnership builds on a previous integration with Symphony Assistant, an AI virtual assistant that assists users with creating organic and paid TikTok content.

The Commercial Music Library is a new addition to the Symphony Assistant add-on for Adobe Express, said Adobe.

Adobe explains that the latest partnership with TikTok will allow users of Adobe Express to take their TikTok content “to the next level.”

“We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.”

Andy Yang, TikTok

“For example, a social media team can quickly leverage the momentum of a trending TikTok song to raise awareness for their brand. A small business promoting a new location can find the ideal soundtrack to inspire anticipation and excitement for the grand opening,” Adobe said.

Andy Yang, Global Head of Creative Product at TikTok, added: “Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform.”

“We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.”

Last month, TikTok disclosed that it joined the Adobe-led Content Authenticity Initiative (CAI) to further drive the adoption of transparent content labeling practices.

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