May 18, 2024

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Volkswagen SG makes EV town for auto start

Volkswagen Team Singapore is solely launching and previewing its vary of electric powered vehicles across Volkswagen, Škoda and CUPRA to the little purple dot. 

Titled “Volkswagen Electric powered City”, the milestone celebration aligns with the brand’s worldwide motivation to sustainability by way of electrification know-how.

The dedication also extends to instruction about greener technologies in cars to empower individuals to make educated choices. 

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The multi-brand party will characteristic the most up-to-date electric auto launches and previews for Volkswagen, Škoda and CUPRA.

It will open up to the general public on 11 May and will attribute pursuits these types of as postcard producing, coaster workshops, photobooths, food stuff vehicles and seller booths selling vegetation, pet treats and extras. 

For the party, the car or truck brand has partnered with communications consultancy TriOn & Co. TriOn & Co will be supporting Volkswagen Team Singapore with strategic narrative and positioning as properly as stakeholder, media and KOL engagement.

The contract will be a few to four months prolonged and will deal with Singapore. Operate kicked off in April, with the event and things to do owing for May perhaps this year. 

“I am delighted to get the job done with TriOn & Co for this exciting milestone for Volkswagen Team Singapore. The TriOn staff is remarkably experienced and reliable, and the agency has a strong keep track of-record,” explained Nigel Yong, Volkswagen Group Singapore team PR and communications supervisor.

“We have a great working romance and, I’m looking ahead to the work they do for our occasion,” he included. 

“We are stoked to operate with Volkswagen Group Singapore to drive better consciousness of its electrical lineup,” mentioned Joel Lah, co-founder of TriOn & Co.

“This undertaking highlights our skills in strategic positioning, as effectively as sector proficiency in automotive and sustainability,” additional Lah. “This partnership is aligned with our motivation to do meaningful and impactful work for clients no matter of industry.”

In tandem, TriOn & Co has appointed Hannah Nwaozuzu as its articles manager to grow and fortify its content material and analysis growth offerings. 

Nwaozuzu will direct the information ideation and advancement, as perfectly as investigation for the clients and the consultancy.

Her appointment, in accordance to a statement by TriOn & Co, is in line with the consultancy’s target on strategic communications, including content strategies, dependent on insights and exploration for its consumers. 

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