Ten c is building garments to last for good

In partnership with 10 c (opens in new tab)

Italian label 10 c – which normally takes its title from an acronym of Danish fairy tale ‘The Emperor’s New Clothes’ – is synonymous with technological innovation and craft, a great deal of it rooted in a deep-established appreciation for Japanese style (indeed, just about every piece will come with a number handwritten on the interior label, a trademark of 10 c, beside a crimson stamp which symbolises a certification of reliable, authentic craftmanship). 

‘The authentic fairy tale by Hans Christian Andersen tells of hunting past what you are instructed to see and to benefit what is definitely there,’ suggests Ten c in the manifesto which accompanies its clothes. ‘The ability to glance beyond the fads and traits is a new interpretation of the first fairy tale.’

The brand’s numerous designs – imagined by creative director Alessandro Pungetti – riff on archetypal clothes, from parka jackets and anoraks to cotton sweaters, knit jumpers and parts encouraged by the utilitarian proportions of workwear. As these types of, Ten c’s clothes are made to exist in their wearer’s wardrobes for several years to occur. ‘Ten c pieces questioned to be liked for what they are,’ continues the manifesto, which areas squander reduction at its centre (‘it will come from the bible of genuine environmentalists’, states the brand). ‘[They are] supposed to very last forever… to stay and age with you. The amazing Japanese jersey will, with time, mould alone almost imperceptibly to you. [A] pair of jeans you just are unable to toss away. They will turn out to be completely yours.’

The brand’s just lately arrived A/W 2022 assortment encapsulates these values, concentrating on a central topic of ‘hybridisation’ for challenging-functioning garments which are made to be worn in the numerous conditions that make up contemporary everyday living (‘configured, complicated and structured… built to blend various world’, suggests 10 c of these hybrid clothes). Significantly of this is down to the fabrications, very long the bedrock of Ten c’s approach in this article, it normally takes fabrics like polyester and nylon, which are normally difficult to dye, and combines them with military services-impressed factors and information. Outerwear – one more longtime aim for 10 c – is also intrinsic to the selection, with down-loaded puffers and sheepskin linings guarding the wearer from the components.