May 18, 2024


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Fantasia Barrino Launches Entertainment Business Rock Soul Productions In Partnership With Producer Yvonne McNair

Exceptional: Grammy-profitable singer-songwriter, actress and author Fantasia Barrino (The Color Purple) is launching Rock Soul Productions, an enjoyment firm fashioned in partnership with live party producer and artist manager Yvonne McNair. Headquartered in Charlotte, NC, Rock Soul is a complete-support procedure with divisions centered in the parts of management, output and entertainment ventures.

With Fantasia serving as CEO and McNair as president, Rock Soul seeks to be “the intersection where by creative imagination and excellence in entertainment meet.” Featuring detailed administration products and services — from strategic career organizing to brand name development and outside of personalized to each individual artist’s unique vision and objectives — Rock Soul is fully commited to investing in expertise and getting to be the supreme source in exploring, creating and elevating artists to new heights in their professions. The business will also target on producing viewers-pushed experiences by are living gatherings, movie and Tv possibilities, and digital written content.

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As this calendar year marks Fantasia’s 20th anniversary in the amusement business, Rock Soul is a milestone subsequent step. The artist-owned and -operate enterprise even more extends her star ability and founded results in new music, movie and Tv and will allow her and McNair to empower other artists and creatives in the at any time-evolving music and enjoyment landscape.

“The development of Rock Soul feels like a organic progression for me personally. It is the manifestation of my evolution as an artist, a resourceful and a businesswoman,” reported Fantasia. “After 20 a long time, you simply cannot assistance but to choose inventory and look again at all the matters you have completed, and I needed to use all those encounters to advise my alternatives heading forward. Advocating for myself and other artists to develop into the change agents in telling their individual tales and taking the reins in shaping their personal narrative and achievement is what I’m passionate about. I am also so enthusiastic to control and shape the artwork and amusement experiences that we will be sharing with the entire world.

“Yvonne is the ideal spouse for me to embark on this journey with as I speedily realized that she is a real dynamo, and I knew that I desired that sort of visionary contemplating at the table with me. With Rock Soul Productions, we are creating a thing powerful, and we aim to touch each and each side of entertainment.”

Following to begin with crossing paths more than 12 yrs in the past, Fantasia and McNair connected when they joined Sigma Gamma Rho as line sisters in November 2022. The pair further more synced about their respective activities in the enjoyment industry.

“Fantasia is not only a once-in-a-lifetime variety of expertise, but she is also an amazingly savvy businesswoman,” claimed McNair. “As an artist at the top of her craft, she brings a singularly distinctive perspective to Rock Soul Productions that certainly sets us aside. For me, as a are living event producer and entrepreneur for about 20 a long time, this is the desire realized. Rock Soul provides an chance for us to build a little something new and ground breaking that breaks up the standard models and market benchmarks. We are fully commited to making a positive affect by way of our do the job, upholding the maximum specifications of integrity in every little thing we do and making certain that each individual development leaves a long lasting effect on our audiences. With this enterprise,  we will continue to press boundaries, ignite imaginations, and shape the long run of leisure. I am unbelievably proud to spouse with Fantasia to carry the Rock Soul practical experience to daily life.”

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